London, UK – 22 March 2012 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that internationalisation will form a key theme of this year’s Catalyst Europe conference.

“Increasingly we are hearing from our customers that going global is an important focus, and with cross border trade expected to account for 20% of e-commerce by 2017, this is a really important theme for online retail,” commented Seamus Whittingham, ChannelAdvisor’s managing director for EMEA. “We are bringing together the key players in e-commerce, ensuring all retailers can identify and implement an international strategy that will work for their business.”

Day one of Catalyst Europe will comprise of the Catalyst Academy, a series of educational workshops with practical tips for online retailers. An internationalisation-specific workshop entitled “International Expansion: Breaking Down Borders” will be a starting point for retailers considering taking their business abroad. More specific sessions on topics such as payments and back office integration will provide retailers with precise details on expansion processes. The second day of the Catalyst conference will include an in-depth keynote panel discussion on the changing face of the global retail landscape and how retailers can adapt.

Drawing a broad spectrum of retailers from SMEs to leading high street brands, Catalyst will provide attendees ample opportunities to network and discuss international expansion with peers. Catalyst sponsors such as localisation partners, global service providers, payment providers, website designers and retargeting companies, will also be on hand to offer expert advice on expansion.

NewCommerce is the focus of this year’s ChannelAdvisor conference, with key topics including: e-commerce, m-commerce, f-commerce, local, group buying, international and more. For a glimpse of the full agenda or to register visit www.channeladvisor.co.uk/catalyst.