InstallMac, the monetization and software distribution platform for premium Mac OSx software publishers and advertisers, today announces it is launching its Beta offering, which is second only in size to the Apple Store.
InstallMac, originally launched in alpha 10 months ago, was the first Mac software distribution platform specialising in the full monetization of the download process.
It quickly monetized 90% of organic Mac traffic from Internet Valley in Israel and has continued to grow thanks to its smart targeting capabilities and double payment opportunities for publishers. This in turn means conversion rates are higher for software developers and media companies to maximize their monetization opportunities.
The platform caters for Mac developers that are interested in generating additional revenue from their applications and for advertisers looking to distribute their Mac applications.
Publishers can increase the profitability of software through fixed rate per Install and dynamic secondary offers, which means that the user will be served with relevant software offers, selected by InstallMac’s algorithm in real-time. Each time the user accepts the offer the publisher gets paid again.
Publishers can also wrap InstallMac’s technology into existing installers and start generating additional revenues by offering search functionality and new software to users.
The platform offers advertisers smart targeting capabilities to identify their audience according to geographic location and Mac operating system, while monitoring real-time bids. This allows each offer to be targeted more precisely.
Advertisers can get started by simply uploading available software to the InstallMac platform and selecting the relevant targeting criteria. As the software is offered to users during the installation of other software, it delivers a performance oriented, quality marketing channel. The performance advertising model also means the advertiser only pays when the user chooses to download the Mac application.
Sol Tzvi, CEO, InstallMac comments: “We built InstallMac when most other developers were focused on PC and mobile Installers. We recognised the opportunity for a purpose built Mac software platform through our experiences of developing Genieo, the newspaper-styled homepage, and knew the demand was there. Now, after working in Alpha and building up our user base, we are confident that we have an easy to use Mac monetization platform that delivers for publishers and advertisers with unique smart targeting and dynamic secondary offers.”
InstallMac is easily managed through a self-service control panel and dashboard allowing users to upload applications and distribute while keeping track on the numbers of installs, offerings and revenues.
It has a very small installer footprint allowing browser home page changes, and can add search providers and install extensions for most popular Mac browsers and all major Mac OS X versions.
The platform works extremely hard to ensure all the applications in the network are safe and trustworthy. A quality assurance team carefully reviews each piece of software before it is added to InstallMac.
