ImpulsePay’s service wins Best Messaging Application: Business at the Global Messaging Awards 2010

London, 23rd June 2010: ImpulsePay (www.impulsepay.com) was last night awarded with a Global Messaging Award for the best Messaging Application: Business for its mobile purchasing solution, which uses Payforit to allow consumers to make purchases using their mobile phone bill.

The service was launched last year and has grown steadily ever since and is now being used by an increasing number of UK businesses. ImpulsePay offers businesses better sales conversion rates – more people have mobile phones than credit cards – and as it is based on the network operator approved Payforit system, offers greater security and reliability than other forms of SMS Billing.

“Mobile purchasing is a choice more and more businesses are making as it is a preferred option for more and more consumers,” said Chris Newell, CEO of ImpulsePay. “This Global Messaging Award is validation of both the hard work we have put in and the growth and exposure we have achieved for our solution.”

As the only company dedicated to Payforit, ImpulsePay is the UK’s fastest growing Payforit provider. ImpulsePay provides content owners, application developers, charities or even adult and gambling sites a simple and easy to use process to establish a payment service.

An example of how ImpulsePay helps businesses can be seen with car parking company Park Pay & Go Ltd which is using the service to allow consumers to pay for car parking with a mobile purchasing option.

By using ImpulsePay’s service Park Pay & Go Ltd can be quicker to market and can avoid the expense of installing physical meters and ticket machines. Land owners can free up more parking spaces, while it is easier for motorists who don’t need to fumble around for change, go through the laborious credit card process or have the uncertainty of Premium SMS.

To join the growing number of content owners who are using the service and to get started with the quick online signup process and no monthly contracts or set up fees visit www.impulsepay.com.

You could also visit ImpulsePay at the Virtual Goods Forum today or tomorrow (23rd & 24th June 2010) being held at Le Méridien Piccadilly, London. As a sponsor of the event, ImpulsePay is helping to further raise the profile and understanding of mobile purchasing, helping both businesses and consumers.

For more information please email office AT impulsepay.com