ImpulsePay’s mobile news service PublishPay wins Best Messaging Application: Business at the Mobile Messaging Awards 2011
London, 23rd June 2011: ImpulsePay (
www.impulsepay.com) was last night awarded with a Mobile Messaging Award for the best Messaging Application: Business for PublishPay, a new service that enables publishers take their paywall mobile by enabling them to monetise news and magazine content without creating costly apps.
ImpulsePay logo
ImpulsePay logo
The service was launched earlier this month and is the first solution of its kind that allows publishers to set up a small payments service in a matter of minutes. As publishers struggle with how to make money online, PublishPay creates a mobile news site from their existing content in a matter of minutes, and using ImpulsePay’s one-click mobile payments service it creates a payment gateway. The publisher can allow access to content for free, or can set per article or per day pricing. The service also allows for subscription payments to be taken. And with up to Ł10 per day available to be charged for each reader, publishers can create substantial revenue streams.
“Mobile is a huge growth area for publishers but creating an app is not always the right approach for everyone because it’s expensive, time-consuming and limits the audience as it depends on the OS they are running,” said Chris Newell, CEO of ImpulsePay. “This Mobile Messaging Award recognises that PublishPay is a whole new revenue-generating model for publishers which instantly takes mobile news to anyone with a mobile phone.”
ImpulsePay is the only company dedicated to mobile payments service Payforit, which is used by all UK mobile operators to enable low cost goods and services to be purchased using a mobile phone. Users can make ‘one click’ purchases using PAYG credit or adding to their existing monthly bill. ImpulsePay's mobile purchasing service provides an efficient small payments system for websites, bloggers and publishers to sell content and services, and because there are no set up costs or monthly fees, the solution is very cost-effective and can be launched almost immediately.
Newell continued, “ImpulsePay took mobile handsets from a simple communications device into an instant payment mechanism through the innovative use of messaging technology. With PublishPay, we have extended that to create new opportunities for publishers, further increasing the use and importance of the mobile phone for consumers – it is now your daily newspaper.”
An example of how ImpulsePay helps businesses can be seen with Spareroom.co.uk, the UK’s most popular flat and house share website, which is using the service to monetize its mobile content to the thousands of users already accessing Spareroom via their mobiles.
Using ImpulsePay’s mobile purchasing service, mobile users can pay for access to ‘Early Bird’ ads on Spareroom.co.uk and get a headstart on finding their next room. By introducing a mobile purchasing solution, Spareroom.co.uk is able to provide more choice to its users and at the same time create more revenue opportunities.
To find out more about ImpulsePay and PublishPay and to get started with the quick online signup process and no monthly contracts or set up fees visit
www.impulsepay.com.
