New York - June 28, 2010 – hybris, a leading multichannel commerce software vendor and solution partner for SAP® Business ByDesign™, is delighted to have been selected by SAP AG as a solution partner and today announced it is providing a complementary solution for the SAP on-demand offering for midsize companies. The hybris pre-integrated, on-demand B2B and B2C eCommerce solution is called hybris Commerce for SAP Business ByDesign.

hybris Commerce integrates with SAP Business ByDesign, the comprehensive, fully integrated, on-demand business management solution dedicated to companies in the small and midsize enterprise (SME) market. hybris Commerce for SAP Business ByDesign provides organizations with the control and scalability required for their online success. There is no license or hardware cost, yet it offers unlimited functionality, scalability and total flexibility, thus helping manage costs and minimize risk. The integration with SAP Business ByDesign means that minimal configuration is required and that all online sales transactions are automatically synchronized into SAP Business ByDesign. In addition, stock availability information residing in SAP Business ByDesign can be accessed from the hybris solution in real time during the checkout process. hybris also imports data from product catalogs and price lists created in SAP Business ByDesign and can be fully integrated with the partner add-ons from Paymetric or Computop for integrated credit card payment, providing a holistic solution.

“SAP is pleased to work with hybris as an important member of the ecosystem we are establishing around SAP Business ByDesign to provide additional value to our customers,” said Christoph Behrendt, Senior Vice President SME Solution Management, SAP AG. “With its best-of-breed eCommerce solution, hybris has a proven track record in multichannel retail which fits well with our on-demand solution for small and midsize companies.”

Speaking about its selection, Ariel Luedi, CEO of hybris, said: “The partnership with SAP will enable small and midsize companies to benefit from best-in-class on-demand solutions from the outset. They will be able to run the most recent version of hybris Commerce and other complementary solutions in support of SAP Business ByDesign. More importantly, they will also be able to develop a customized multichannel sales strategy that can be extended with new and more sophisticated functionality, as and when they need it.

“The ability to lower the cost of ownership and minimize the risk of investment in hardware and software is particularly important in the current climate,” continued Luedi of hybris. “But it is also critically important to customize content, merchandising and promotions to the needs of individual customers from day one. We are confident that hybris Commerce for SAP Business ByDesign will enable SMEs to manage the most challenging of eCommerce requirements and look forward to working with SAP in the long term.”