Htec and CFI Group partner to help companies predict what customers will do tomorrow based on what they have done today

Partnership to provide complete customer satisfaction and loyalty solution

LONDON, 2nd August, 2010 – Htec, one of Europe’s leading providers of payment and loyalty solutions and CFI Group, a global leader in customer satisfaction measurement and management today announced a partnership that will provide companies with the power to predict what customers do tomorrow based on what they have done today.  Htec will combine its suite of industry-leading loyalty solutions with CFI Group’s American Customer Satisfaction Index (ACSI) and National Customer Satisfaction Index (NCSI-UK) indices (http://www.mynewsdesk.com/uk/view/pressrelease/ncsi-uk-national-customer-satisfaction-index-rises-mobiles-utilities-improve-airlines-drop-418866) which measure customer satisfaction levels and consumer spending to deliver infinitely flexible loyalty scheme solutions that can be measured, monitored, and acted on in real-time.

Commented Jeff Dakin, head of data services at Htec: “Our clients expect the highest quality from our products and services, and the ACSI methodology, which NCSI-UK is based upon is the only scientific measure of satisfaction that is empirically proven to predict financial performance, so developing an alliance with CFI Group became a natural step.  This partnership will allow us to link customer satisfaction with loyalty providing businesses with a fully scalable solution for end-to-end customer relationship measurement and management.”

For companies that are focused on improving relationships with customers, but also require data-driven evidence to inform those business decisions, the partnership enables advanced linkage of operational metrics, customer feedback, and a wealth of transactional data in order to better manage the customer asset.  With a precise understanding of what drives customer behaviours and consequent financial outcomes, companies who apply this solution will have the unique ability to prioritise actions for maximum return on investment.

“HTEC (http://www.htec.co.uk/site/web/content-folder/) home provides the most sophisticated data management solutions we’ve ever seen,” said James Rudd, managing director of CFI Group UK. “Their suite of loyalty solutions allow clients to easily implement and manage initiatives online, in real-time, which is increasingly becoming a necessity in the current economic climate. We were particularly impressed with Htec’s cutting-edge loyalty card, which gives companies the ability to customise personalised messages for each client transaction – the perfect means of communicating with customers and optimising profitable relationships.”

The partnership allows firms to customise solutions to meet every requirement, is fully scalable, flexible, and compatible with existing IT systems.

NCSI UK is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United Kingdom. It is updated each quarter with new measures for different sectors of the economy replacing data from the prior year. The overall NCSI score for a given quarter factors in scores from all measured companies over the previous four quarters.