GP Bullhound, the technology investment bank, has acted as the sole advisor to Centralpoint on the sale of Van den Ende & Deitmers’ stake in the company to Greenfield Capital Partners. Centralpoint is the leading online supplier of computer products for the Dutch B2B segment.

In recent years, Centralpoint.nl has more than doubled its turnover to become a top 5 player in the Dutch online ICT and hardware segment. Based on this strong performance, Greenfield Capital Partners now wishes to be involved in the next phase of the Company as a major shareholder. In addition, Greenfield Capital Partners’ strong experience in the ICT sector through its prior investments can be of great assistance to Centralpoint in becoming the European-wide e-tailer of computer products to the B2B channel.

Brian Speelman, the CEO of Centralpoint, commented “GP Bullhound did an excellent job in helping us identify Greenfield as an ideal partner to assist Centralpoint in embarking on this new phase of our growth. Our strategy and ambition, in collaboration with Greenfield, is to continue to grow Centralpoint.nl in the Netherlands as well as to expand into other countries.”

This represents the completion of GP Bullhound’s seventeenth transaction in 2011 and, with recent closures such as Tradedoubler and We7, further underlines its leadership position in the digital media sector.