Online qualitative leader unveils innovative consumer response concept and in-depth social media research services

SASKATOON, SK, CANADA (August 25, 2011) itracks, world-leading provider of online qualitative research, has expanded its online qualitative offering to include broader research services. These new services are focused on a unique advertising and logo design feedback tool and in-depth social media capabilities that offer clients new levels of research intelligence.

As part of a widening of its overall portfolio, itracks has introduced Reality Check – an online concept test where consumers can not only complete a short survey but actually make comments and revisions to the subject matter before responding. In social media research, the new offering interprets consumer speak online as they discuss loves and hates about brands, categories, issues and trends.

Jim Longo, Vice President of Research and Marketing, is leading the new initiative. “With the launch of our digital insights consultancy, we can ensure that our customers are maximizing the impact of their advertising by delivering meaningful consumer feedback. Ultimately, we can help individuals who are unhappy with the effectiveness of their advertising.”

Longo went on to say, “itracks has taken its innovative, battle-tested and proven research applications and added new and exciting concepts to allow its customers to move confidently forward into a world increasingly dominated by social media-led opinion and visual reaction. Not only are these new services going to bring market research to a new level, but they will deliver results very quickly – another important factor in the work and service we provide.”

itracks believes these latest tools will allow it to give leading companies and brands expanded opportunity and expertise in design, execution and analysis while maximizing affordability. Agencies can utilize itracks’ research services to gain insights for new client pitches, and public relations specialists can utilize itracks’ research solutions for crisis management or when developing new brand strategies and copy testing.

In addition, itracks’ new branding and website connects users to its new online qualitative platform. On www.itracks.com, viewers can request demos of the newest tools for market research, find ways to deliver better value while providing world-class levels of in-depth research, and share innovative insights into the online market research industry.