There can be no doubt that Customer Experience Management (CEM) is fast becoming a must have business tool for any corporation which intends to maintain, or even boost its current market share. This is especially true in highly competitive arenas such as telecommunications.

With a proven track record in assisting large telecom providers, on both a national and international level, CustVox® is the industry leader in developing and deploying complex CEM solutions which have helped gain a strategic business advantage.

CustVox® has recently made some very useful free resources available, aimed at helping telecommunications companies build an effective CEM strategy in order to significantly reduce customer churn, improve customer satisfaction and active customer recommendations (word of mouth), while increasing analyst productivity and reducing market research costs.

The first of these resources is a white paper entitled “Applied Customer Experience Management in the Telecommunications Industry”. This is a high level report designed to introduce CEM, explain its many benefits and provide a roadmap for CEM implementation within the telecommunications industry.

The second of the free resources is a benefit case study outlining the solution that CustVox® provided to UPC Cablecom, the largest cable network in Switzerland. This case study helps to support and further validate many of the concepts introduced in the white paper.

The two papers are invaluable asset for any decision maker currently contemplating CEM as a possible marketing tool. Both the white paper and the case study are available for download. Please visit:
Benefit Case Study: http://trk.custvox.com/benefit-case-study-upc
White Paper: http://trk.custvox.com/telecom_cem_white_paper