London, 14th June 2011 – Feedback Ferret, the leading provider of Voice of Customer feedback analysis, has appointed Billy Brooks as Global Sales Director. The move comes after a 12-month period of sustained growth for the company and is accompanied by the opening of the company’s Chicago office, to meet the needs of its fast-growing US customer base.

Billy Brooks joins the company with over 20 years experience gained at global high tech companies including Galileo, Sita, Equant, Datalex and Cision. He will play a key role to support ambitious global expansion plans for Feedback Ferret, which has notched up substantial new business wins in the last 12 months, including Audi, Nissan, Infiniti and the F1 British Grand Prix venue, Silverstone Circuit.

Feedback Ferret’s success is built upon its unique text analysis engine which is designed to extract the themes, topics and sentiment from customer comments, ensuring unparalleled levels of accuracy. This valuable insight allows companies to understand what drives customer satisfaction, retention and defection behaviour, flagging up the issues that need urgent attention and providing actionable information to help differentiate the business through improved customer experience.

Billy Brooks, Global Sales Director at Feedback Ferret said: “Feedback Ferret has a fantastic proposition for a well-defined market need and I am excited to be joining the company at this key stage in their development.  Companies across the globe are realising that in our information-fuelled world, listening to their customers and responding to their needs is becoming a critical task. The Feedback Ferret engine quite simply provides the most comprehensive and accurate response to this need.”

Piers Alington, Managing Director at Feedback Ferret said, “This has been a highly successful period of growth for the company.  We have attracted a series of blue chip brands based on the strength of our text analysis engine and sophisticated reporting dashboards, which is helping our clients realise the full potential of their Voice of the Customer (VOC) Programmes.  Now we are putting the right team in place to build on our existing achievements and reinforce our leading position in the fast-growing global market-place for customer feedback analysis.”