Ex Apple marketing manager reveals 'controlled leaks'

It's no secret that when another year rolls around, rumor blogs begin firing up with various 'sources' and other bits of information. However, an ex-employee of Apple has revealed that the company starts some of these rumors on its own, to help build up a bit of publicity.  According to an article posted on The Mac Observer, written by John Martellaro (previously Senior Marketing Manager at Apple), a senior executive would inform him that, "We need to release this specific information. John, do you have a trusted friend at a major outlet? If so, call him/her and have a conversation. Idly mention this information and suggest that if it were published, that would be nice.  Read full story...


 


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