- Industry majors such as Oracle and SAP sign-up to support the conference

[London, 8 December 2011] IT Europa today announced details of the conference agenda for the 5th Annual European ISV Convention which will be staged at the Grand Hyatt, Berlin on 1 March 2012.

The conference will feature a session on each of the 3 key issues set to dominate application development over the next five to ten years:

- Mobility and the growing need to make enterprise applications accessible via a bewildering array of mobile devices

- Harnessing the Cloud as a means of extending functionality and accelerating application development and business growth internationally

- Beyond Business Intelligence and how to leverage advances in business analytics and integration to transform business process and deliver better business returns

These three sessions will be followed by the ‘Big Debate’ – a moderated panel discussion which will examine the implications of some of these trends and the issues arising from them including emerging new business models and the challenges of positioning and differentiation within this new highly-competitive applications landscape.

Amongst the companies presenting at the conference will be some of the leading platform technology companies who are driving application development in the European market, including Oracle and SAP. Other sponsors of the convention include Jaspersoft, the leading business intelligence specialist.

“Over the years the European ISV Convention has become established as the leading forum at which leading European ISVs can meet at director-level and discuss key issues amongst their peers and with leading vendors and platform technology providers,” commented Alan Norman, Managing Director of IT Europa. “Innovation in application development is critical to the success of both the IT sector and European industry in general, so it seems appropriate, in view of the currently challenging economic environment, to focus the 2012 convention on the key trends and technologies that look set to drive growth in application development for the next decade.”

The European ISV Convention 2012 will take place at the Grand Hyatt Hotel, Berlin, Germany on 1 March 2012. ISVs wishing to attend the convention and vendors or service providers interested in sponsorship opportunities can find further information at: www.isvconvention.com

The convention will end with a gala dinner at which the winners of the European Software Excellence Awards 2012 will be announced. Full details of the awards and all the new categories can be found at www.iteawards-software.com (Award entries have to be submitted by 6th January 2012 and finalists will be notified by 20th January 2012.)