It has long been established that digital consumers trust their peers more than expensive marketing messages produced by brands. Combine this fact with the rise of hashtags being used as digital signatures to connect earned, owned and paid media, today’s enterprise brands must find new ways to turn their best fans into their most effective marketers.

Web Summit sees the launch of Amplify from EngageSciences, a tool that has been built to respond to these fundamental changes in consumer behaviour and transform the role of a brand’s website.

Amplify from EngageSciences enables brands to discover and filter the best content produced by their advocates across a range of social networks and to also centralize content around brand-related hashtags. Marketers can then curate and publish this credible and authentic content to a social hub on their owned digital properties, such as websites and campaign microsites.

As well as displaying user generated content, brands can also integrate their own branded content into the social hubs and feature social activation campaigns such as competitions, contests and loyalty programs. This approach enables brands to feature the right mix of earned and owned media, whilst allowing them to capture audience data that can power other marketing channels, like email and traditional loyalty programs.

The results that can be achieved with social hubs are impressive. Brands who create socialized web pages experience a 300 percent increase in dwell-time. There’s also 60 percent more clicks on calls to actions than other web pages.

“After years of being the poor relation to a brand’s Facebook Page, corporate websites now must become the premiere owned media social destination,” said Richard Jones, CEO of EngageSciences, “Amplify from EngageSciences represents a significant opportunity for brands to turn their websites into true social hubs, through blending curated social content from advocates with applications for further social engagement.”

Amplify from EngageSciences continues the company’s mission to enable marketers to engage their fans, harness the power of their advocates and ultimately boost sales and reach.  A summary of Amplify can be viewed on this video:http://www.youtube.com/watch?v=EwYSPm3tvcY