Econsultancy.com, global leader in digital marketing best practice training and research, launches in Middle East

London, 20 January 2011 – Econsultancy, the global leading source of independent advice and insight on best practice digital marketing and e-commerce, has launched its online marketing best practice research reports, training and events in the Middle East and North Africa (MENA) region to support the growing importance and growth of online digital marketing amongst brands and publishers.

The first research to be published is The Middle East and North African Internet Statistics Compendium. A regional version of Econsultancy’s best-selling report which provides easy-access to recent statistics and market data on online marketing, e-commerce, the internet and related digital media in MENA. Further regional research is planned in terms of consumer behaviour online as well as what online channels are growing in use and importance in the region.

In addition to reports, Econsultancy will run regular training courses including the Fast Track Digital Training Course, taking place in Dubai on 6 - 7 February 2011. This course looks at the key considerations for digital marketers providing attendees with an understanding of the practical skills and knowledge required to excel as a digital marketer.

Econsultancy has already delivered a range of in-company training to organisations wanting bespoke training for their marketing team on topics including digital media sales,
planning effective digital campaigns and search engine optimisation.

Digital Cream Dubai, the peer-to-peer roundtable conference hosted by Econsultancy launches in Dubai on 12 April in partnership with GEM events. Exclusively for just 120 senior client-side marketers, this event already runs successfully in London, New York and Chicago.

Ashley Friedlein, CEO of Econsultancy said “By echoing the Econsultancy best practice model, used in the UK and US markets over the last 10 years, we are committed and motivated by the opportunities available in the region. We aim to strengthen digital skills in the Middle East by leveraging our own resources and that of our 97,000 member community”.

More information can be found at about Fast Track Digital Marketing at http://econsultancy.com/uk/training/courses/fast-track-digital-marketing-dubai/dates/878, by email ([email protected]) or via the @econsultancy Twitter account.