London, 25 February 2011 – Econsultancy, the world’s leading source of independent advice and insight on best practice digital marketing and ecommerce, has announced the launch of its new Digital Content Strategy training course.

The one day session explores the growing importance of content as a business differentiator, and provides delegates with an understanding of the operational considerations around creating, managing and maintaining effective content. Delegates will leave with a seven step process for building a content strategy and generating the content types, guidelines and editorial plans to support it.


Econsultancy logoVivien Underwood, Training Manager at Econsultancy commented, “Effectively planning and managing content is becoming increasingly important as the industry emerges, and the launch of this course is an exciting addition to our suite of content management training programmes. This course provides both best practice as well as support for delegates who are keen to share experiences and understand how others are tackling these emerging requirements.”

The Digital Content Strategy course will be run by Sticky Content’s Catherine Toole who is well positioned to offer proven methodologies, having spent the last 13 years planning, auditing, writing and editing digital content for some of the UK’s best-known brands, government departments and charities.

The first session runs in London on 9th March 2011 for £525 + VAT, with further sessions, including 25th May, 21st June and 11th October 2011, throughout the year in both London and Manchester. You can book directly through the website http://econsultancy.com/uk/training/courses/digital-content-strategy/dates/885

The course can also be provided as a custom training session, tailored to the needs of a particular organisation and delivered in house.  Anyone interested should contact [email protected] or call 020 7269 1470.

Econsultancy has strong international credentials in the delivery of digital marketing training. Digital Content Strategy is one of over 30 specialist online marketing courses run by Econsultancy. As a publisher of best practice reports and how-to guides, Econsultancy’s unique position at the centre of a community of 97,000 members worldwide ensures that its training offers the very latest, practitioner- led insight. Over 3,000 marketers are trained by Econsultancy each year.

Find out more about Econsultancy Training at http://econsultancy.com/training