With a range of mobile survey solutions, engagement models and millions of surveys collected last year alone, Confirmit Mobile is honoured for innovation

London, UK and Oslo, Norway and New York, NY: 4 September 2013: – Mobile usage will continue to rise in the coming years, despite an estimated worldwide mobile penetration rate of 96% global in 2013 (Source: ITU World Telecommunication/ICT Indicators). This channel therefore presents a major opportunity for companies running Customer Experience, Employee Engagement and Market Research programmes. Recognised for its mobile innovation, Confirmit has been named a 2013 TMC Labs Innovation Award winner, presented by TMC’s CUSTOMER magazine.

Confirmit Mobile includes a range of solutions, including on-site and face-to-face interviews, mobile diary research, mobile panels, customer engagement and field audits. A variety of survey engagement models is also covered, such as SMS, mobile browser and offline mobile surveys and mobile research apps, to ensure companies have access to their core audiences and maximise response rates.

Confirmit has committed to providing mobile solutions for all modes in a scalable manner that enables worldwide programmes – whether they are Voice of the Customer, Voice of the Employee or Market Research programmes - to be run reliably and securely.

Dave King, Executive Vice President of Mobile Solutions at Confirmit explains: “No other platform is able to combine the same breadth of mobile channels with a full-service Voice of the Customer or Market Research platform. We are able to capture a wide range of rich feedback, from photos and GPS co-ordinates in Nigeria, to voice recordings in New York. Leading businesses are harnessing the power of mobile to explore and map new markets, and open up new ways to communicate with customers and employees in a range of situations. ”

In 2012, Confirmit Mobile collected more than 8 million survey responses on the mobile app alone, with many more collected via SMS and mobile browsers.

“Confirmit Mobile represents a major advancement for communications technology,” said Rich Tehrani, CEO of TMC. “On behalf of TMC Labs and CUSTOMER Magazine, we’re pleased to recognize Confirmit for its unique mobile technology and advancement of the feedback and research industries.”

The full list of 2013 TMC Labs Innovation Award winners will be published in the September 2013 issue of CUSTOMER magazine.