Confirmit customer engagement model honoured for enabling companies to drive business change

London, UK and Oslo, Norway and New York, NY: July 24, 2013: Confirmit, the leading global software provider for Customer Experience, Employee Engagement and Market Research, today announced that TMC, a global, integrated media company, has named Confirmit Voices™ as a 2013 CRM Excellence Award winner. Presented by CUSTOMER magazine, the CRM Excellence Award recognises companies dedicated to partnering with businesses to expand the impact of the customer’s voice across the entire enterprise.

Confirmit Voices, a Voice of the Customer (VoC) engagement model, enables companies to build successful VoC programmes that drive business change and generate Return on Investment. The six stages of the Confirmit Voices process — define, design, listen, analyse, act and review — help organisations develop clear objectives and design a tailored VoC programme. Combined with Confirmit’s proven VoC solutions, this engagement model gives companies the power to listen to the Voice of the Customer at every key point of the customer journey.

“Effective Customer Experience Management drives business performance and a comprehensive VoC programme provides insight that enables a company to increase revenue, reduce costs and promote culture change,” commented Henning Hansen, President and CEO, Confirmit. “Confirmit Voices provides businesses with a clear, rigorous approach that can be leveraged to achieve these results. The model is underpinned by Confirmit’s end-to-end VoC solutions which enable organisations to listen to customers through multiple channels, share their voice across the company and identify drivers for change.”

“The CRM Excellence Award recognises Confirmit for its success as a partner to companies that have implemented the flexible and scalable Confirmit Voices customer engagement model to achieve business change via the Voice of the Customer,” said Rich Tehrani, TMC’s CEO and Group Editor-in-Chief. “Through the nomination process Confirmit demonstrated the positive impact that Confirmit Voices has made in its customers’ businesses by streamlining and facilitating the flow of information required for successful customer engagement with clear ROI.”