Trondheim, Norway, January 27th 2011:
Gintel AS announced today the launch of the new Easy Virtual PaBX Entry Level edition, a turnkey Mobile and IP Centrex solution, enabling operators to launch hosted PBX services for mobile, fixed and convergent networks.

With growth potential slowing in consumer markets, mobile and fixed operators are switching their attention to enterprise customers, particularly the SME and SoHo segment. In many countries, more than 90% of businesses have fewer than 20 employees. This segment has traditionally been overlooked by operators, yet offers strong potential for revenue and margin growth. One reason has been the high-cost of Mobile and IP Centrex solutions.

Now, with Easy Virtual PaBX Entry Level, operators can quickly and profitably launch services to target SME and SoHo customers, overcoming previously high-barriers to entry that have stifled efforts to bring advanced business services to smaller enterprises.

“Despite the potential of the SME and SoHo market, building a business case for launching services for these customers has not always been straightforward” said Tore Saeter, VP Sales and Marketing of Gintel. “With the Easy Virtual PaBX Entry Level model, we have substantially lowered entry costs while preserving a compelling feature set”.

Easy Virtual PaBX Entry Level edition supports key PBX features and ensures low CAPEX for both operators and their customers. Unlike many competing solutions, Easy Virtual PaBX Entry Level is compatible with existing mobile, fixed and IP devices, ensuring there are no upgrade costs for potential customers.

“For the benefits of Virtual PBX solutions to be clear from day one, you have to ensure there are no artificial barriers to customer adoption” added Mr Saeter. “Insisting on handset or software upgrades adds costs and reduces the benefits. The value has to be clear to all”.

Easy Virtual PaBX Entry Level allows operators to launch hosted PBX services to a small subscriber base, but offers the potential to grow significantly, leveraging Gintel’s proven and powerful carrier-grade technology. The new solution significantly changes the market, allowing operators to establish a foothold and grow with their success. By reducing the risk of launching services, Gintel’s Easy Virtual PaBX Entry Level edition will ensure operators and their customers benefit from an increasingly advanced range of business services.

About Gintel (www.gintel.com):
Gintel is a leading provider of value added service applications to network operators and service providers enabling them to offer innovative and highly competitive services to the highly profitable business subscriber segment.
All of Gintel’s solutions are available as net-centric software applications and can be deployed on standard open platforms and networks, promoting a layered system architecture and vendor independence. Gintel’s customers benefit from a growing range of business focused applications and custom service creation capabilities that extend innovation and dramatically reduce time to deployment cycles by allowing service composition on the fly, minimising the risk of new service delivery.

Gintel’s pioneering approach provides operators with the solutions, vision and practical expertise to deploy class-leading value added services for business subscribers that can generate enhanced revenue and margin potential.

Contacts:
Tore Saeter, VP Sales and Marketing
+47 913 44 574
Tore.saeter[at]gintel[dot]com
Ernst Thue, CEO
+47 901 00 532
Ernst.thue[at]gintel[dot]com

Media Contact:
Guy Redmill
guy.redmill[at]gintel.com
+44 207 043 5914

Distributed on behalf of Redmill Communications Ltd by NeonDrum news distribution service (http://www.neondrum.com)