Mobile media specialists expand global footprint with partners; Buongiorno already on board

London, UK, July 19, 2011 - Celtra Inc, the U.S. provider of the industry's first self-service platform for rich media advertising and analytics across mobile devices, today announced it is open for business in Europe with offices in the UK and Slovenia. Through partnerships with media agencies, publishers and ad networks, Celtra has crossed the Atlantic, bringing its popular mobile rich media AdCreator platform to advertisers.

“There is a tremendous growth opportunity for rich media mobile advertising in the European market, as evidenced by a surging demand from advertisers and publishers,” said David George, Chief Operating Officer of Celtra. “Rich media mobile advertising is a powerful vehicle that is increasingly being used by advertisers around the world in order to extend their brand and engage today’s savvy consumer. It is a natural progression to extend our industry leading, self-service AdCreator platform to the European market.”

European media buying agencies now have access to Celtra’s unique rich media ad units and will be supported by Celtra through the sales, creative and trafficking process. Creative agencies also get free access to Celtra's AdCreator platform, enabling them to create, optimise, traffic, and track their campaigns on a self-service basis.

By extending to Europe, Celtra is also deepening its commitment to support its ad network and publisher partnerships. The company is working with Buongiorno and other leading European ad networks to integrate their solutions within mobile ad buys initiated within the ad network. This cross-platform integration provides advertisers with an easier solution for advanced rich media ad formats and features.

“Celtra’s rich media mobile ad formats, combined with their analytics will offer great possibilities for advertisers in our network,” said Buongiorno. “By combining our industry leading advertising network with Celtra’s rich media technology and services, we have created a best-in-class solution for the European market.”

Celtra’s expansion into Europe will be led by Jonathan Milne, a 15-year veteran of digital media and SaaS platform technology companies. Milne has previously managed successful operations in Europe for the online video technology company Ooyala and for video platform Maven Networks until its acquisition by Yahoo!

“Celtra is in an excellent position to lead the global rich media mobile ad market,” said Jonathan Milne, Celtra’s European, General Manager. “The company’s AdCreator platform offers unmatched ad formats and analytics, a critical component that will help advertisers grow the size and value of their audience.”

Major agencies, publishers and ad networks are working with Celtra. Sample campaigns can be viewed at www.celtra.com/gallery