Mobile network marketing specialist to maximise global reach via new mobile industry partnership eco-system

LONDON, UK (12th November 2008) – Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators, has been invited to join the Acision Innovation Network focussing on mobile marketing.   Business Logic will build upon its existing relationship with Acision and become a ‘partner’ member of the Network, it will continue to pre-certify its products and carry the ‘Acision Assured’ brand.  This will enable Business Logic to target Acision’s existing customer base which consists of more than 300 of the world’s mobile and broadband operators.

The Acision Innovation Network was launched in September 2008 by Acision, the world’s leading messaging company.  It is a partnership-based ecosystem that brings together best of breed technology vendors from the mobile network industry to collaborate on the creation of new applications and services to advance the way the world communicates. The programme is divided into five key areas of specialisation: mobile messaging, mobile marketing, voice messaging, converged communications and mobile broadband.

Business Logic was invited to join the Network due to its expertise and excellence in mobile marketing. The company’s Web Self Care and Campaign Loyalty Management products, which are ‘pre-certified’ by Acision, are currently enabling leading mobile network operators such as Telstra in Australia and Celcom in Malaysia to increase loyalty through highly targeted customer interaction programmes.

“As the challenge to retain customers and grow the average revenue per user increases there is enormous pressure on operators to encourage and reward loyalty,” commented Geoff McGrath, VP Market Development, Acision.  “Business Logic’s solutions are vital in the battle to reduce churn and increase customer retention, and they are a great addition to the Acision Innovation Network.  Through high-targeted, real-time interaction, Business Logic enables marketers to roll-out and manage programmes that have a direct impact on the bottom line.”

“It is an honour to be one of the first companies invited to join the Acision Innovation Network, as a ‘partner’” added Stewart Goldberg, Executive Chairman, Business Logic Systems.  “Having the endorsement and backing of the world’s leading messaging company will aid our global growth and at the same time enable us to help mobile network operators solve the age of problem of increasing customer loyalty.”