Thomas Demolliens to drive sales and increase penetration in the region

London – 25th March 2010: As part of its ongoing international expansion Business Logic Systems, a specialist in prepaid marketing automation and loyalty solutions for mobile network operators, has appointed Thomas Demolliens as Regional Sales Director for Africa.  Thomas will be responsible for identifying and securing new business from network operators throughout Africa”

Thomas brings more than 10 years of telecoms experience to his new role at Business Logic Systems. He has an in-depth knowledge and understanding of working with mobile network operators in Africa, having spent two years selling and managing a customer care and billing system solution for Protek in Johannesburg, South Africa.  He has also held several senior positions at French Telecom giant Bouygues Telecom and LogicaCMG.

Tim Yates, Chief Executive Officer, Business Logic Systems comments: “The African mobile market presents a fantastic opportunity for Business Logic Systems as 90% of phone users in the region are on prepaid contracts.  As it stands network operators struggle to proactively market in a targeted fashion to these customers. More often than not they opt for a scattergun approach which is expensive and ineffective. 

But by using Business Logic System SMS-based solution operators can effectively and easily reach their target audience which will in turn activate the base and stimulate top-ups.  Thomas’s extensive market knowledge together with his understanding of the telecoms industry will be key to helping Business Logic Systems become successful in this region.”

“The African mobile market is incredibly competitive and multi-SIM subscribers are prevalent.  Smart operators realise that they must drive loyalty amongst their prepaid base if they are to remain competitive.  The InTelestage End-to-End Campaign Lifecycle Toolkit gives operators the modular toolkit they need to quickly and easily respond to subscriber behaviours and extend their lifetime value,” added Thomas.  “I am looking forward to working with the team to expand Business Logic Systems’ customer base across Sub-Saharan Africa and helping operators to extend the lifetime value of their prepaid subscriber base as well as benefit from a lower marketing cost per subscriber”

Business Logic Systems’ InTelestage™ portfolio empowers mobile operators to build more profitable customer relationships by unlocking the value of real-time behavioural data. Solutions include Campaign Manager, Real-Time Campaign Manager, Lucky Draw, Loyalty Points and Revenue Optimiser.