Gary Southwell, GM & VP, Business Solutions, BTI Systems, to discuss The Business Case for Targeted Advertising: Measurement & ROI, at IPTV World Forum.

Ottawa, Canada – 12th March, 2009 // BTI is proud to be a Silver sponsor of the IPTV World Forum, which runs from 25-27 March in London.  Now in its fifth year, the Forum is firmly established as the world’s leading event on IPTV and is the must-attend conference and exhibition for Telco, TV and content executives. The Forum was attended by over 5000 executives from 76 countries in 2008.  Gary joins over 100 speakers, all of whom are leading international experts from telecoms, cable, satellite and mobile operators and leading content owners.

Gary’s particular panel session, The Business Case for Targeted Advertising: Measurement & ROI, will provide an understanding of how advertisers select a blend of advertising media, give insights into developing a role for targeted VOD advertising as part of a mixed media campaign, clarify advertising effectiveness and ROI measurement, and map a future path for targeting advertising on an IP platform.

To register go to IPTV World Forum/Register or call +44 20 7017 4595.