Online Retailer sees 300 per cent ROI after implementing multi channel approach

Bristol, 13 March 2012: Garden Deco, the online garden nursery store, has revealed increased sales revenues of 1,000 per cent during the last two years as a direct result of the implementation of Brightpearl’s cloud-based software for small businesses. This phenomenal growth is in the face of figures released this week from the British Retail Consortium (BRC) that sales fell by 0.3 per cent last month, compared with February 2011.

The niche online store used Brightpearl’s technology to integrate eBay and Magento into their business model in order to help streamline their sales process and stand out from the crowd. In the two years they have had the software it has delivered a substantial 300 per cent return on investment.

“We really used to struggle with managing data and manually transferring it between different systems. When we reviewed our approach to selling online two years ago, we realised that to grow the business we needed to take a smarter approach to avoid unnecessary mistakes as customer service was suffering,” commented the Simon Andrews, Managing Director of Garden Deco. “Brightpearl has become the glue that holds our business together, making us more efficient. It means we know exactly what our stock levels are so never sell something that isn’t in stock and always know what needs re-ordering and when. Restructuring these processes has saved us £800 per month on admin related costs, which is huge, especially when you are a small business.”

Garden Deco has experienced retail success through eBay and during the last couple of years, via its own ecommerce webstore. With the UK becoming eBay’s fastest growing market and more than 180,000 businesses now trading through the site (source: The Telegraph), it highlights clear opportunities for growth for savvy retailers.

“Selling through sites like eBay and combining it with other channels, enables retailers to attract new customers and also align more closely with ever changing consumer shopping habits,” said Salman Malik, CEO, Brightpearl. “However, retailers need to have the right tools to manage a multichannel strategy, to ensure they reach their full potential.”