Mobile operators identify new service models as the primary customer concern to be addressed in next 12 months
BARCELONA – February 16, 2011 – Bridgewater Systems (TSX: BWC), the leader in intelligent broadband controls, today announced further results from a survey conducted live on the show floor at Mobile World Congress in Barcelona this week. During the first two days of the show, Bridgewater surveyed mobile operators to uncover their opinions on primary customer concerns they need to address in the next 12 months.
Bridgewater Systems company logoNews
The majority of mobile operators surveyed (60%) identified new service models beyond traditional prepaid/postpaid and new tiered services as the key customer concern they need to address in the next 12 months.
Mobile operators overwhelmingly (68%) believe that they can reconcile “peacefully” the need to be profitable with the expectations of their subscribers. Of those, nearly two thirds view that as requiring some changes to their quota management and metering mechanisms.
Quotes
David Sharpley, Senior Vice President, Bridgewater Systems
“This live input from the community at Mobile World Congress reflects the discussions we have with mobile operators on a regular basis regarding how they can leverage intelligent broadband controls to innovate with new service models. This week, we introduced Bridgewater’s Intelligent Broadband Controls Cookbook which includes prescriptive recipes on how to implement new service models that help operators differentiate, while minimizing the need to modify back end charging systems.”
About the Survey
This survey was conducted face-to-face on the show floor of Mobile World Congress 2011. Participants surveyed were all assured of anonymity in order to promote complete openness and honesty in answering the survey questions.
[ends]
Links
http://www.bridgewatersystems.com/Home-Subscriber-Server.aspxhttp://www.bridgewatersystems.com/Policy-Controller.aspxhttp://campaigns.bridgewatersystems.com/forms/CookbookWhitepaperAbout Bridgewater Systems
