Global Marketing Initiative to Highlight the Importance of Collaboration and Bringing the Right People, Information and Context Together to Deliver Business Results

Key Takeaways:
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Today, Avaya formally announced ‘Avaya. The Power of We™,’ the company’s latest corporate branding initiative.

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As market conditions and communications trends continue to change, the Age of Information is moving toward the Age of Collaboration. ‘Avaya. The Power of We’ is designed to demonstrate how Avaya’s technology and services help pull people together more easily and allow them to access information faster across different devices – all to help make decisions more quickly and boost productivity.

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The new branding follows the company’s long track record of innovation and continued desire to address the business collaboration and communications needs of multi-national enterprises, small and medium sized businesses and government organizations.


15 June 2011 BASKING RIDGE, NJ - To further showcase Avaya’s focus on next-generation business collaboration and communications, the company today announced its latest corporate branding initiative titled ‘Avaya. The Power of We.’ Initially previewed at the International Avaya User Group in late May, the new company campaign will highlight the importance of bringing the right people together with the right information in the right context as well as the role of Avaya’s technology and services in making it possible.

“A lot of companies are talking about collaboration, but they're short on specifics,” said Kevin Kennedy, CEO, Avaya. “Avaya's vision is very clear: We help our customers bring the right people together with the information and context they need to help deliver business results in real time. Our objective is to give them the best collaboration experience, regardless of the devices, locations, or media they choose.”

The new brand builds on Avaya’s long-standing heritage of delivering mission-critical unified communications, contact center and voice and data communications solutions and will be supported by an integrated marketing campaign featuring print, broadcast, online and social media. As the company continues to enable businesses to improve their efficiency and allow employees to work together more effectively as a team or with their customers and suppliers, ‘Avaya. The Power of We.’ is a logical evolution for the company’s messaging, which not only more accurately describes Avaya’s strategic focus, but also addresses changing market conditions and communications trends.

“‘Avaya. The ‘Power of We.’ illustrates Avaya’s shift from the Age of Information to today’s Age of Collaboration where workers are more mobile and globally distributed and are expected to produce more with less resources at a faster pace,” said Dan Murphy, vice president, Global Marketing, Avaya. “Avaya technology integrates people with the information they need to foster a deeper level of collaboration, creativity, idea generation and faster decisions. Simply put, Avaya enables customer to leverage the power of ‘we’ for their own business.”