London - October 20, 2011 – Attenda Limited, the Business Critical IT company, today announced that its new Self Managed VM public cloud service has achieved  VMware vCloud Powered status, illustrating to Clients that the company’s latest cloud services are underpinned by VMware’s leading virtualization and cloud computing technology, namely VMware vSphere® and VMware vCloud® Director™.  A member of the VMware Service Provider Program (VSPP), Attenda provides its Self Managed VM VMware vCloud Powered service as a set of cloud computing services across a common platform, supporting the largest set of existing applications and offering distinctive application mobility uniquely available from VMware.

Commenting on the recent service launch, Mark Fowle, CEO, Attenda says” We have introduced our new Self Managed VM Service to provide new and existing Clients with a service that complements our fully managed private and shared Infrastructure as a Service, delivering cost savings, capacity flexibility and rapid provisioning, coupled with simplified self-service configuration and management.”

“The VMware vCloud Powered program was developed to enable our service provider partners to differentiate themselves and help them bring their enterprise-class cloud services to market in this competitive landscape,“ said Gavin Jackson, Director, vCloud & Service Providers, EMEA, VMware. “We look forward to supporting Attenda further as it delivers on the agility and performance customers are looking for in the cloud computing landscape.”

Clients of Attenda have the ability to move workloads from their VMware vSphere-based virtualized or private cloud environment to the VMware vCloud Powered service and back again. This application portability is a key differentiator, allowing Clients to achieve the flexibility and security they need whilst enabling increased IT agility.

Attenda sought VMware vCloud Powered validation in order to promote the feature rich technology and showcase the extent of Attenda’s expertise that is underpinning it. The validation substantiates both Attenda’s understanding of VMware technology and its responsiveness to the continually evolving landscape of Client requirements. As a validated provider, Attenda can now provide users with enhanced responsiveness and agility, with reduced IT costs through increased consolidation, task automation and simplified management. The service debuted on October 17th, 2011.