Mobile operators embrace location aware, customer-centric network management to handle 3G data surge and improve the quality of their customer experience

Wednesday November 24 2010, Newbury, UK – ariesoGEO, the ground-breaking customer centric network management solution for mobile operators, now processes two billion voice and data calls worldwide each day across its installations, its creator Arieso revealed.

ariesoGEO is currently deployed in mobile networks across North America, Europe, and Africa. Together, these networks serve a combined customer base of over 173 million subscribers who are generating billions of calls every day to let their service providers know an accurate view of the quality of the network as experienced by customers.

ariesoGEO collects and uses existing network data that is generated during a normal mobile call or data session. The operator uses this real-time, location-based subscriber data to quickly and accurately identify and locate traffic hotspots and other network performance issues as they occur – such as dropped calls, low data throughput, coverage "holes" and capacity bottlenecks, down to building resolution.

"Analyzing two billion calls daily around the world is an important milestone for Arieso," said Shirin Dehghan, Arieso co-founder and CEO. "It demonstrates, firstly, the versatility and scalability of the ariesoGEO solution. Secondly, it illustrates the fast-growing demand among operators for Arieso's unique location-aware and customer centric approach to mobile network planning and optimisation, which puts the subscriber at the heart of network performance.  Arieso is at the forefront of customer centric network management and we are pleased to continue to pioneer and break down technology barriers to provide customers with game changing network performance."

All Change
The explosive growth in mobile data usage means that operators now face traffic volumes and usage patterns for mobile data that their networks were not originally designed to handle.

As a result, network performance – and thus the end-user experience - deteriorates. Many customers are experiencing dropped calls, poor coverage and slow data throughput speeds, because of a lack of available network resource in the right place at the right time.

ariesoGEO is able to identify and resolve issues for 100% of calls irrespective of where they're made, whether outdoors or from within buildings. Established network testing and optimisation approaches - including drive testing - cannot identity this level of detail in today's networks. They cannot provide the localised view and rich level of insight that the operator needs to fully understand how its network performs, from the perspective of the most important person – the customer. Without this detail, the operator risks overlooking problems and issues that impact the customer's experience.

In contrast, ariesoGEO continually measures network performance and quality according to the actual experience of every individual subscriber on the network – including location, time of day, service, and even the type of mobile device being used. This provides mobile operators with a clear view of their networks and enables them to address the issues that really matter to their customers.

Tier-1 operators using ariesoGEO report significant return on investment at all levels of their operational costs. They also report that ariesoGEO gives them a level of insight on network issues they have never had available to them with any other method.  The ability to perform surgical investment of resources to issues, as seen by every single subscriber using the network, has been made possible for operators using Arieso technology and products.