Insurance price comparison website comparethemarket.com has chosen Speed-Trap, delivered by IS Solutions, to provide complete online customer insight on visitors to its site. Speed-Trap is being used to discover how customers of comparethemarket.com are using the site so that products, content and offers can be optimised to enhance their user experience.

IS Solutions is a long-standing Speed-Trap partner with a trained team of delivery personnel that will be implementing Speed-Trap on comparethemarket.com. This delivery phase follows on from a successful proof-of-concept exercise that allowed comparethemarket.com to understand how visitor data collected by Speed-Trap could be used as a real differentiator in its market.

Speed-Trap's tag-free technology and pre-built analytical models mean that the implementation effort involved in instrumenting comparethemarket.com to collect visitor intelligence is lower than for competitive solutions in this area. IS Solutions further enhances this benefit through experience gained from multiple deployments of this technology. 

Mark Vile, Marketing Director at comparethemarket.com, commented: “The partnership between IS Solutions and Speed-Trap provided us with the complete solution for developing insight on consumer behaviour on our site. The insight will in turn, enable us to improve the overall user experience.”

Peter Kear, IS Solutions’ Sales Director added: “IS Solutions has assembled a portfolio of industry-leading business intelligence products and is delighted to welcome comparethemarket.com to our list of clients that benefit from the best in customer insight.”

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