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+ Techno World Inc - The Best Technical Encyclopedia Online! » Forum » THE TECHNO CLUB [ TECHNOWORLDINC.COM ] » Techno News
 AOL Buys buy.at
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AOL Buys buy.at
« Posted: February 06, 2008, 08:53:08 AM »


AOL Buys buy.at

In a move designed to cash in on the growing ecommerce trend AOL announced today that it has acquired buy.at, a leading independent affiliate marketing network which enhances sales by partnering publishers with advertisers. Unlike traditional display advertising or pay-per-click (PPC) models, at buy.at, an advertiser only pays when a visitor to its site takes action (such as making a purchase or signing up for a free trial). buy.at will operate as a wholly-owned business unit of Advertising.com, part of AOL’s Platform-A organization, and is the fifth advertising acquisition AOL has made in the past year.“This acquisition further enhances our Platform-A advertising offerings by enabling us to offer a new set of advertiser and publisher products, while also supporting our international strategy,” said AOL Chairman and CEO Randy Falco. Read full story...

 


http://feeds.feedburner.com/~r/neowin-main/~3/230010584/aol-buys-buyat

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