Key competitive report provides clear advice to CSPs seeking CXM solution

Espoo, Finland – September 25, 2013: Today, Aito Technologies, the leading provider of customer experience analytics (CEA) for mobile operators, announced it is profiled as one of 12 Customer Experience Monitoring (CXM) vendors in a recent Gartner report: ‘Competitive Landscape: Customer Experience Monitoring Providers, Worldwide, 2013’ published on June 28, 2013. The report provides CSPs with an analysis of the CXM market; definitions of the types of CXM providers; and profiles 12 CXM vendors.

Anssi Tauriainen, CEO of Aito Technologies noted: “Gartner really understands how Customer Experience Monitoring can provide CSPs with the ability to better assess a customer's experience with their devices, services and connectivity. This report provides CSPs with key findings and useful recommendations to help increase their understanding of this crucial market. We are delighted to be chosen and profiled in the report.”

Tauriainen continued: “We too understand the challenges faced by CSPs when they seek to improve understanding of their customers, and how they experience the devices, services and the network. Our goal is to help CSPs maximise customer experience and lifetime value by enabling improved business, operations, product, sales, marketing, and customer care performance. Core concepts of our product, Aito CEA include the ability to rapidly unify business, network, product and customer data for real-time analysis, discovery and reporting.”

The report is available to Gartner clients at www.gartner.com