Aircel, a leading telecom player with Pan-India operations and a subscriber base of over 48 million, along with Blyk, a UK based organization and pioneers of interactive and multi-media mobile messaging and brand engagements for the youth, today launched “Blyk on Aircel” in India.
This brings a new youth media to India, the largest youth market in the world, with over half of the population comprising of young people. It offers vast growth potential as India is also one of the world’s fastest growing consumer and advertising markets.
Gurdeep Singh, Chief Operating Officer, Aircel said, “We at Aircel have always engaged with the youth in innovative ways offering to them a variety of products and services, be it the Aircel Pocket Internet, the Aircel Pocket Apps, INQ - the first social mobile in the country, Aircel Unlimited Dialer Tunes etc. Today the youth comprises over 51% of the total population in India and a large percentage of the youth are using the mobile which then becomes a very powerful medium to interact, engage, entertain and connect with the youth lending them our ears to voice their areas of interest, preferences and views. “Blyk on Aircel” brings for the youth a truly exciting and interactive experience and even great brand engagement. It gives them the best deals i.e. Blyk on Aircel Lifetime membership along with irresistible offers by Aircel such as unlimited dialer tunes up to a period, Aircel Pocket Internet, Music connect and much more. This therefore, becomes a movement among the youth and opens to them a world of possibilities.”
Antti Őhrling, co-founder of Blyk and chairman of Blyk Media India adds: "Aircel is the perfect partner for Blyk in India, unpretentious, fresh, modern and easy to do business with. They've got an entirely new approach to capturing the consumer market and a strategy for fast growth through innovative consumer offerings. Together we intend to develop “Blyk on Aircel” to become a game-changing engagement media in the Indian market. Additionally, in a much cluttered Indian market youth brands are warmly welcoming a high engagement communication channel like Blyk. We are very confident that both the global and great Indian brands will make use of Blyk on Aircel to connect and engage with the youth audience", continues Antti Öhrling.
“Blyk on Aircel” target audience are the 16-29 year old young people. Users will be sent content by way of messages, both SMS and MMS, across categories i.e. entertainment, sports, lifestyle comprising travel, fashion, wellness, gadgets etc. and other activities such as city specific events, dating & relationships tips, comics and careers advice. As users respond to the content and indicate their preferences, after a period of 6-8 weeks, they are then sent content from their areas of interest and finally that is tailored to their individual preferences which further helps in relevant interaction with the youth and active brand engagements.
The Blyk product will be available in all retail outlets and exclusive Aircel stores which are state- of -the art experiential zones where the consumers get a first-hand experience on products and applications. It will also be available on the web at,
www.aircel.com/blyk There are over 20 initial launch brands, both local and global.
Always recognized for its high focus on Customer Care and service, Aircel has specialized Customer Care Centres with the latest technology and multilingual Customer care handling capability. This will help its subscribers to connect better and get the best service.
