Brands get access to the largest mobile market in the world through Chinese Central Television (CCTV) mobile internet portal and apps

15 March 2011: 3rd Space has appointed Adfrap – one of the fastest growing mobile advertising networks in Europe – as its global mobile ad network partner, targeting mobile ads through to the Chinese Central Television (CCTV) mobile internet portal and its popular iPhone and Android apps. This follows the announcement that the mobile division of state broadcaster CCTV is working exclusively with 3rd Space to give global brands and digital content owners access to China’s 850 million plus mobile users through the CCTV mobile advertising platform.


3rd Space logoAdfrap will work with western and Chinese brands along with other mobile ad networks to drive rich media campaigns across CCTV’s full range of mobile inventory, including traditional display banner and pre-, mid- and post- roll video ads. Advertisers will also be able to create and manage their own dedicated digital eco-systems within the CCTV portal – in the same way as sites such as YouTube.

According to CNNIC (China Internet Network Information Center) there are  some 277million mobile net citizens in China who actively use the mobile internet, a figure that increased by 18% over the first six months of last year alone driven  by the popularity of iPhone and Android devices. With millions of unique visitors going to the CCTV free-to-view mobile portal every day or downloading the mobile apps for news, sport, business, weather and TV, 3rd Space and Adfrap are opening up exciting new opportunities to reach a growing and increasingly affluent Chinese market.

“CCTV is one of China’s best known and respected brands, so opening up its WAP portal and mobile apps across all three Chinese mobile networks has created one of the largest mobile advertising platforms in China,” said Charles Pearce, CEO of Adfrap. “The partnership with 3rd Space is a tremendous opportunity and allows us to work with brands and ad networks to deliver innovative and effective mobile marketing campaigns.”

“We are delighted to have Adfrap on board,” said Warwick Hill, CEO at 3rd Space: “With its rapidly growing ad network and industry experience, the Adfrap team will help us to accelerate acquisition and retention of brands looking to harness the Chinese market opportunity. According to Juniper Research, mobile ad revenues in China and the Far East are set to reach more than $2.1 billion by 2012.”