How To Magnify The PROFITS From Your Business (Part 1)
 by: David Newman


For YOUR Own Sake - Don't Get Sucked Into The "PRICE WAR" Game! Your competition sells good product/service.  You sell good product/service.  Your competitor's customer service is adequate.  Your customer service is adequate.  Their products are new and inviting.  Your products are unique and impressive.  Sounds like a pretty even battle...right?   So how do you get the sales without giving away your profits and lowering your price? Let's face it... We all know that competition online is enormous.  But just assume for a minute that a lower price isn't an option.  If you weren't able to lower your prices, how would you convey value to your customers?  What could you do as a salesperson to make your customers fall head over heals in love with you... and ultimately GIVE YOU THE SALE...AT ANY PRICE?

1. What if you owned a nice cozy boutique down on the Main Street in your hometown?  A great location...nice exterior... bright red awning... lots of traffic passing by... free parking.... the trendiest decor... HUGE neon sign out front....the WHOLE NINE YARDS! (You get the picture ?) 2. What would you do to bring new customers in the door? 3. What would you do to insure you made a sale once they were inside? 4. Would you keep in touch with a customer after they left your store? 5. How would you handle those "Window Shoppers" who were just browsing? 6. Would you display a "no questions asked" return policy in your store? 7. Would you have a phone number your customers could call? 8. Would you offer layaway plans...ie - payment plans? 10. Would you accept different forms of payments from customers? 11. Would you offer your own "IN STORE" credit plan? 12. Would you offer an incentive for customers who bring a friend by to shop? 13. Would you offer FREE deliver on "Larger" items at no additional cost? 14. Would you offer a free gift just for stopping by? 15. Would you have "Special Sales & Discounts" for first time buyers?

OVERALL... What would you do to make purchasing an item at your store a more pleasant and rewarding experience than from your competitors?

I hope you grasp the point here.... Just as with a "brick and mortar" shop, you need to apply the very same principles to your online store.  The actual steps that need to be taken to accomplish your goals might be somewhat different online versus a "brick and mortar" shop, but the same basic principles still apply.

NOW, undoubtedly, the BIGGEST hurdle you face each day in online sales isn't designing a flashy website or finding a million products to sell.  The biggest hurdle you face daily is YOU!  If you aren't consistently selling at YOUR PRICE, chances are it's because of something you, as a business owner, are doing less effectively than your competition.  In other words....

YOU NEED TO BE ONE HELL OF A SALESPERSON!

I know... I know... When most people think of a typical salesperson they imagine a "pushy" used car dealer or an annoying insurance rep.  But those so-called "product-pushers" aren't really salespeople at all; in fact, with all their "cheesy" one-liners and borderline "unethical" selling techniques… most are no better than professional peddlers (like "Phony Tony" Blair - now you see him, now you don't.)

And then you also have the "so-called" salesperson who's really just a cashier in a fancy suit.... "Can I help you?"  "NO!  I'm just looking, thanks!" "Oh...OK then.  If you need anything just let me know"..... AND AWAY THEY GO! They're not really salespeople.... Are they? ONLINE... EVERYONE IS "JUST LOOKING", BROWSING, WINDOW SHOPPING, and KICKING THE TIRES!!!!!  That means... You really need to elevate your game!  After all, you don't have the same advantages online that come with face to face selling - a pretty smile, or an outgoing personality, etc. - so you really need to raise the bar! You have to create opportunities and take advantage of every one.  Selling online isn't much different than selling face to face.  There are, a lot of "tricks of the trade" that you can learn, to create traffic and bring in customers, but if your not a SUPER salesperson once you get the traffic, chances are, you're simply giving away your profits just to make that sale.

Don't Give Away YOUR Profits "Just To Make The Sale" !

Next week we'll examine an example of A Super Salesmans presentation & analyze his performance & believe me - YOU can do it too - straight talking now - such development needs some practice but you'll be much improved just by studying this guys behaviour & attitude -SERIOUSLY ! Talk with you next week - Stay ahead of the pack!


About The Author
David Newman is a business development webmaster and self development "guru". David has achieved his goal of Financial Freedom & his current goal is to help other "worthy types" to Achieve Their GOALS!

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