A domain name is an alias for an IP address. Now what is an IP address? An IP address is a numeric code that signifies where to look through the Internet for content. An example of an IP address would be 22.226.141.25. Rather than typing in a long and easily forgotten IP address, a domain name helps you by typing an easily remembered name to access the same site.

For example, www.domainsatretail.com is a domain name that points to a specific IP address. People can remember a domain name such as www.domainsatretail.com much easier than they can a long numeric code.

Domain names are everywhere as many use it everyday. Think of search sites. Google and Yahoo both have corresponding domain names www.google.com and www.yahoo.com. If you have ever sent an email you have used a domain name. For example when sending an email to [email protected], sympatico.ca is the domain name.

Now that we have a better understanding of domain names, we need to know which domain name to pick and where can we register it. The domain name chosen for a web site can be a very important decision of marketing your company on the Internet. Its quite easy to just say pick a catchy domain that everyone will remember to use and you are set. In most cases it is that simple and you are set on your way to register the domain. However, at times the domain name you want has already been taken. And then you must think of a secondary name that you wish to use that will be just as catchy as the first.

OK, now you have picked your domain name you want. What is next? You need to choose a registrar for you domain name registration. There are many registrars who sign up and are available for the year, but you get no service from them whatsoever.