New mobile casino chooses SMS connectivity services provider for delivery of WAP Push SMS

January 9th, 2007 – London, UK: Mobile messaging provider TynTec today announces that it has been selected by newly launched mobile casino youaretheking to provide business critical SMS delivery to user’s devices.  TynTec will provide guaranteed high-quality delivery of the WAP push SMS which users will use to download the youaretheking.com application once they have registered interest. 

Youaretheking is a brand new mobile casino application developed by Vegas Wireless Entertainment (VWE) offering blackjack, roulette and progressive slots to mobile users.  Once the WAP Push message is delivered using TynTec’s enterprise quality SMS, users can download the youaretheking.com application, which is uniquely tailored to each specific device using the VWE Playshare system.

TynTec is able to guarantee the delivery of this SMS because of the company’s unique deep level SS7 connection into the global mobile network.  This, coupled with a purpose built SMS-C, has allowed TynTec to develop the highest possible quality of service parameters for SMS, ensuring fast, reliable and secure delivery and end to end tracking of every message sent.
   
Michael Kowalzik, CEO of TynTec, said: “It is vital for a company like youaretheking to be able to guarantee the delivery of SMS containing the WAP push because it is central to driving users to the service.  TynTec’s unique technology ensures this SMS arrives and is tracked from transmission to delivery, allowing youaretheking to operate safe in the knowledge that this has been delivered.”

Paul Ramsay, CEO of VWE said, “By outsourcing the delivery of the WAP push SMS to TynTec we ensure  that one of the most crucial parts of our operation  is handled by a specialist with unparalleled insight.” 

“By guaranteeing delivery of this message we optimize the retention of as many users as possible through the sign-up process.”