Xbox 360 HD DVD Player Moves to $179, Adds Five Free HD DVDs

Today at Comic-Con International 2007, Microsoft Corp. announced it will lower the price of the popular Xbox 360? HD DVD Player from $199 to $179 ERP (United States only) starting Aug. 1, 2007, and will add five free HD DVD movies for anyone purchasing an Xbox 360 HD DVD Player between Aug. 1 and Sept. 30. In addition, Microsoft further solidified the Xbox 360 as the ultimate high-definition (HD) entertainment platform, with key announcements around the HD DVD launches of ?300? from Warner Bros. Home Entertainment Group and ?Heroes: Season 1? from Universal Studios. To promote the HD DVD versions of ?300? and ?Heroes: Season 1,? Microsoft unveiled exclusive content for Xbox LIVE® Marketplace. Xbox LIVE will offer ?300? on demand in HD starting Aug. 14, and is working with Warner Bros. at Comic-Con on a Bringing It Home campaign featuring ?300? and other Warner Bros. properties. In advance of the street date for the ?Heroes: Season 1? HD DVD boxed set, Xbox LIVE members will be able to download for free the show?s pilot episode in high definition for a limited time. Members will also be able to download trailers, teaser scenes and other promotional materials highlighting the ?Heroes: Season 1? boxed set on HD DVD.Already the most affordable high-definition player available, the Xbox 360 HD DVD Player is the best solution for movie lovers seeking HD content in the highest possible resolution. The player?s price reduction to $179 (U.S. ERP) continues to set the bar for value, making the Xbox 360 platform the most affordable solution for consumers seeking the broadest, most compelling selection of next-generation gaming and HD video experiences. Continue At Source


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