Sonim invites MWC media to destroy the Sonim XP1, are you tough enough? 

Barcelona, 11th February 2008 – Sonim Technologies, the US based mobile telecoms company and inventors of the “indestructible” Sonim XP1 mobile phone, announced today that the popular “World’s Toughest Phone Tour” would be making an appearance at the Mobile World Congress in Barcelona and challenge attending media to torture the  “World’s Toughest” phone.

So confident are SonimTech over the durability of the phone, they are inviting bloggers and journalists across Europe to “torture test” the phone by sending them a new XP1 along with a illustrated how-to-torture guide.

Bob Plaschke, CEO of Sonim comments: ”If you’ve been watching the videos on YouTube, you’ll have seen the Sonim shot with a Glock 9mm by Mobil magazine and a Remington rifle by Metro, the largest paper in Sweden.  You’ll have seen the Sonim kicked around, pushed around, put in the oven, put in the freezer and still surviving.  I’d like to invite you all to have a go and see if you can finally break it.”

The Sonim XP1 is an IP-54 certified, mil-spec approved, bluetooth and Push-To-Talk enabled GSM phone, engineered to meet the needs of people who work outside the office and outdoor sports enthusiasts, the Sonim XP1 works perfectly in harsh environments. Certified to withstand shock, water, wind, dust, dirt and extreme temperatures, the Sonim XP1 is the only certified phone designed specifically for the lives of people who work and play in demanding conditions.

As well as being very shock water-resistant, the Sonim XP1 is backed by an Unconditional 3 year warranty - and a lifetime warranty for the phone housing with immediate in-store replacement if needed - the XP1 is the only phone that doesn't compromise on capability, durability or style.

Joakim Wiklund, co-founder of Sonim Technologies comments: “Research commissioned by us indicated that 70% of outdoor workers refrain from using their phones in the workplace because the phone might break, and 40% have broken their mobile phone in the last year, and common reasons are damage from humidity, dropping and crushing the phone. We are aiming to provide a solution to this problem.”

The World’s toughest tour will be driving around the main venue:

Fira de Barcelona – Montjuic Avinguda Reina Maria Cristina, s/n 08004 Barcelona
And at selected locations around the city inviting the public to torture the phone.

JCB Toughphone and Sonim Representatives will be located at the
JCB/Sonim Stand  Hall 2 Stand C110
News, pictures and video clips of the World’s toughest tour can be found at the campaign blog at www.toughestphone.com