Quadriga Consulting and Blauw Research Partner to Target IT and Telecoms Opportunity

Partnership offers strong sector focused project management and access to international fieldwork resources

London March 25, 2008 – Quadriga Consulting Ltd and Blauw Research today announced a partnership that will allow IT and Telecoms firms a unique international project management resource for global research assignments. 

Quadriga Consulting Ltd is well known as a tech-focused research-enabled consultancy practice.  The company focuses on the IT and Telecoms sector with a range of clients from early stage, venture funded companies to international hardware and software firms.  Quadriga has particular expertise in complex international qualitative and quantitative assignments focusing on enterprise software, telecommunications products/software, computer hardware and digital content segments. 

Blauw Research has 15 years experience in the ICT sector offerring a wide range of clients full service market research solutions.  The company offers European qualitative research as well as worldwide quantitative research from a single location through online, CATI or mixed mode data collection, at high speed. The use of a centralized technology platform allows for strict monitoring of progress and quality of fieldwork. More and more multinational companies take advantage of this approach and work with Blauw on international projects.

QuadrigaBlauw will operate out of Blauw’s London office based on The Strand.
According to Jeffrey Peel , MD of Quadriga Consulting, “this represents a major step forward for ICT players that need both specialist sector expertise and international data collection resources across multiple markets.  Many so-called international agencies try to offer turnkey international research capability but typically that means farming data collection out to local agencies that have no overt sector understanding.  What we offer is end-to-end management of the process, while never losing sight of the business and research objectives.”

Jonathan Wheeler, MD of Blauw UK, agrees, “the ICT sector is very demanding in terms of international capability.  Many MR and marketing managers in tech firms get very frustrated that they can’t find agencies that can offer a full understanding of their product management challenges at the same time as offering an international data collection ability.  We can offer both.  The result is easier, more responsive project management and a focus on the findings rather than the process.”