London, 5th August 2015: Nexus Business Media Ltd, organisers of the ECOC Exhibition has exclusively revealed the 2015 Market Focus agenda for Valencia. Now into its ninth year, and with even more sessions scheduled, the Market Focus looks set to be a main focal point of the show and a popular platform to gain industry knowledge and insight into the latest technologies available.

Mass-Market Broadband Access, Datacenters: Optics in Cloud Computing, Service Provider Optical Transmission, Optical Network Agility / SDN, Photonic Integration and Digital Silicon Photonics, and Packet Optical Transport are the key topics for this year’s Market Focus. Twenty eight sessions are planned from the global leaders within the optical industry to discuss the key issues facing the market. With returning sponsor, Inphi the Market Focus sessions are set to form a hub of discussion at this year’s ECOC exhibition.

“This year’s Market Focus is set to be even bigger than last year. Along with returning sponsor Inphi, we are welcoming back a whole host of global leaders within the industry to share their expert knowledge and insights within the sessions,” said Beverly Lucas, Group Event Manager for Nexus Business Media Ltd, organisers of the ECOC exhibition. “With the show almost at a sell-out position, Market Focus will, as always, be a big attraction for our guests.”

The opening Market Focus session will take place on Monday 28th September at 10.25am. The Mass market broadband access session will include presentations from Corning Inc, TE Connectivity and two presentations from FTTH Council Europe. Trevor Smith, Vice President of Strategy and Business Development from TE Connectivity will bring the first morning to a close with his session at 11.45am, covering advances in Fiber to the Premises and Fiber to the Distribution Point.

The afternoon of day one will cover Datacenters: optics in cloud computing starting at 12.20pm.. Intel will discuss what is driving the growth of Cloud Service Providers and the emerging characteristics of the hyper-scale data center, presented by Jeff Demain, alongside presentations from Finisar, OIF, NTT Electronics, Lumentum and The Ethernet Alliance.

Day two of Market Focus will host the Service provider optical transmission session, starting at 10.40am, closely followed by Emmanuel Sarris from Vodafone at 11.15am. Other sessions during the morning are from Infonetics, Infinera, OE Solution, OIF, and Acacia.

Victor Lopez Alvarez from Telefonica will kick off the afternoon of day two leading the Optical network agility / SDN session to discuss Dynamism in the Optical Layer. Victor’s talk will present use cases where dynamism is important for network operators. Dirk van den Borne from Juniper Networks will then take to the stage to formulate a discussion around Carrier SDN: centralized traffic engineering in multi-layer networks, outlining how carrier SDN platforms are quickly becoming a key differentiator to build network architectures that can achieve the programmability and agility necessary in tomorrow’s service provider networks.

The finale of Market Focus, on Wednesday 30th September will tackle Photonic integration and digital silicon photonics, kicking off at 10.20am with presentations from Ovum, Oclaro, Lightcounting Market Research and VLC Photonics S.L. Further presentations include Teraxion who will address photonics integration and digital silicon photonics platforms for the target application, ran by Martin Guy, CTO and Strategy Marketing at Teraxion. Amit Khanna from IMEC will concentrate on photonics integration and digital silicone photonics, covering a complete ecosystem for low volume requirements in CMOS photonics.

The topics and speakers for this year’s market focus have been decided by the ECOC Exhibition Advisory Panel, which includes global representatives from across the optical communications space with a selection of independent industry bodies, analyst groups, system vendors, telecom operators and component manufacturers. Industry experts Frank Chang from Inphi and Bimal Nayar from Network Rail, are the newest additions to the experienced committee which was again chaired by Per Danielsen, editor of Telekommunikation.

This year’s ECOC exhibition will take place at the Feria Valencia in Spain from 28th – 30th September 2015. To view the full Market Focus schedule, please visit; http://www.ecocexhibition.com/visitorhome/marketfocus2015/cfs