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14 December 2007: Enede, a leader in mobile applications for motorsport and entertainment events, will become the first mobile media company to broadcast The Race of Champions direct to your mobile phone.

Enede.com will deliver The Race of Champions to mobile phones across Europe and globally with live content and downloads from the event. In addition, exclusive pre-event news, interviews and other mobile content is launched today, prior to the big event at Wembley on 16 December.

The Race of Champions pits the world's best circuit and off-road drivers against each other in head-to-head races on a parallel track. Fans can look forward to seeing superstars from the world of Formula One, NASCAR, World Rally, touring cars and Le Mans battle it out in the race to crown the Champion of Champions.

For the first time in its 20-year history, The Race of Champions will be held in London, with the new Wembley Stadium being transformed into a tarmac race track.

Donald Leahy, founder of Enede.com commented: “The Race of Champions is a unique event in the motorsport calendar and Enede are extremely excited to be providing access to all the action from Wembley on your mobile phone.

Enede's coverage will bring all the racing direct to you where ever you are.”

For just £5 (€7.50), Enede will be providing access to all the action.  The latest pit lane news on the build-up to the event can be accessed by texting “ROC” to 80225 from UK networks (57500 from Irish networks).

All the action from Wembley is available on 16 December by texting “ENEDE” to 80225 from UK networks (57500 from Irish networks).

Motorsport fans across the world can also access the action and pre-event news broadcasts by texting “ENEDE” to +447786209140. Alternatively, you can go to http://msend.mobi/enede on your mobile phone browser and access via WAP for your currency equivalent of £5.

The Enede.com mobile platform is available via up to 150 carriers in more than 65 countries and The Race of Champions will be available worldwide to over 750 million mobile phones.

For further information please visit www.enede.com/roc