Someone recently asked me, "How do you learn to feel comfortable tooting your own horn to promote your business?"

Well, first let me tell you that I too used to suffer from this business-stifling problem (even though at the time I had a job - it STILL had a great big negative impact on me). You can read the article I wrote about it at http://www.10stepmarketing.com/toothorn.htm

You see, I figured (like so many people do) if I did a great job, people would notice. NOT!

You have to let people know about your accomplishments. You must let people know why they should hire YOU, over all of their other choices of service providers.

If you're shy about self-promotion, let me give you a different perspective.

First, ask yourself the following four questions:

(1) Am I good at what I do?

(2) Do I help people?

(3) Do the people who hire me get good results?

(4) Do I provide people with good value when they hire me?

If you can confidently answer "yes" to all four questions, you absolutely should be letting everyone know this. (And, if you can't answer "yes" to these questions, you need to do some work on your business model or services to ensure that you can.)

If you don't let people know about you, who do you think will?

Sure, some of your clients may refer you. But the bottom-line is this ... if it's your business, it's up to YOU to promote it.

Promotion and sharing the results you get for people is NOT bragging. Here's the difference. Bragging is when you go around telling people how great you are. Promotion is when you let your results speak for you.

Your Marketing Step

Sit down and compile your results. Your business "stats" if you will. If you need a little help, read the article I wrote titled "Earning the Right With Stats: 10 Steps to Greatness!" at http://www.10stepmarketing.com/stats.htm

Then start using your stats in your marketing and sharing them with the world.

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About the Author

Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Register for your Free Chapter from this award-winning system when you subscribe to the weekly 10stepmarketing Ezine