Secrets Revealed, Best Practices & New Ideas for the do-it-yourself “DIY” marketer
May 18, 2006 Volume 2.3
By: David Adar editor at
www.EdgeMarketingTools.comSecrets Revealed, Best Practices & New Ideas for the do-it-yourself “DIY” marketer
New generations of do-it-yourself tools are available today that remove the mystery from generating quality leads for your business.
DIY Marketing Leads
No business or even a not-for-profit organization can flourish without the input of quality new leads and contacts. New clients can come from referrals & natural word-of-mouth leads but to be proactive in today's eCommerce fast pace data environment time is measured in quantum leaps that make dog years seem like snail-scale.
DIY Marketing Results
Any good marketing team must have a toolbox with a suite of tools that mines the Internet for hard-core results. Data mining today is what the Klondike was to the gold rush. Google alone does not sufficiently serve the requirements of today's data miners. What good are 565,000 search results when what you need are 300 new email addresses that are current, tested to work today, along with their associated url web page addresses so that your team can review & select the most relevant hot prospects for today's marketing campaign.
This article outlines for you a step-by-step procedure for getting a 2006 data miner's results as compared to the old style online research dating back to dog-years ago.
DIY – EDGE Style Marketing Procedures
1. Carefully select a few (not too many) key words or phrases that will result in your main target of interest for your current data mining effort or campaign.
2. Enter these into your web data miner of choice. Any good web crawler, harvester or spider should get you good results.
3. Export the resulting list to CSV (a comma delimited spreadsheet file) as well as to simple text (file.txt) for various later uses.
4. Review your list of saved email addresses or whatever data you are mining for. Clean up the list & begin working with your newest contacts & leads.
5. Its a good idea to run the new list through a Verifier that checks the DNS of each email & pings the address to discover if the address is currently valid. Many addresses expire & are still published on live web sites. The same verifier program will let you eliminate duplicates, merge lists, & do various other cleanup functions.
6. You are ready to launch into your business development 2006-web-data-mining Edge-style.
Tech marketing gurus and builders of "Do It Yourself" marketing software understand the need for generating new leads from the Internet. Many web marketers offer full FREE trials of their program modules. At
www.EdgeMarketingTools.com visitors can find the most effective introduction to “DIY” marketing with easy ways of obtaining quality leads from the web. This style of software will lessen the burden DIY marketers face when mining the web for potential prospects & new clients. Any time spent testing these free downloads is well invested in your business.
Visit each week for the next article in this series where other mysterious aspects of Web Data Mining and Internet Marketing will be explored & demystified. The author, as a professional analyst & systems developer, has been using data mining tools for years of every variety and stripe.
This article is part of a series of weekly articles published by
www.EdgeMarketingTools.com. Volume2.issue3
All rights reserved. Copyright, 2006 David Adar,
www.EdgeMarketingTools.comPermission is granted for republishing this article online within fair limits as long as the article is published in its entirety including the signature & links. Please observe this good business practice for reciprocal benefits. You are welcome to contact
[email protected] for reciprocal marketing linkage.
David Adar, the author, is an IT professional with over 20 years of systems design & project analysis experience. He writes syndicated columns for corporate publications & online newsletters.
David has been using data mining tools for many years of every variety and stripe. He is the co-developer of
www.EdgeMarketingTools.com & has designed these web tools to be used by novices as well as under most technically demanding standards.
