The last component of successful business cards is your copy. Try using power words that will make your prospects act upon.
In general though a Call-to-Action can be as simple as saying "act now!" or "order today" to "contact us for free literature on our new fall semester classes schedule" or even more elaborate instructional message.
There are specific power words and phrases specifically for your industry you should certainly investigate, test with your prospects and choose the right one. Keep in mind that your Call-to-Action must be in terms with your overall marketing goals. If you are in business of selling a product, your words of action should be: Order Now, Get your Copy today, Order Today. They must call for "BUY NOW" action, instead of saying: "Learn More, Call for more information, etc.
Here are some other power words/phrases to consider:
• Act now!
• Ask for free folder/brochure/catalog
• Buy this _____________ today and it will cut your _______________time by 75%. Imagine what you can with an extra three hours each week.
• "Hurry! This "free sample invitation" & FREE GIFT offer won't last long. Just mail back the FREE-SAMPLE certificate today . So you don't miss it."
• Everything supplied!
• Can you afford not to__________?
• "Classes begin throughout the year, so there's no better time to start than now. Call xxxx today"
• " Do it today. Enroll online. Mail your Risk-Free Trial Certificate. Or call xxxx now" See how easy they made it to respond.
• Receive _________% discount when you present this card
• Free gift with every purchase. Present this card.
• "Get an unbeatable 0% APR FOR LIFE on transferred balances with the xxxxxxxx Platinum Card. It's easy � just fill out the Application below and mail it today!" So, what are you waiting for? Go plant those call-to-action phrases in your copy and watch your business grow...right now.
• _______________ sent free. Ask for your now.
• Not just another________________
• Details free!
• Everything supplied!
• Save up to_________%
• Exciting details free
