What makes people buy? Many of you may be thinking it could be the price, or maybe it's some new item out on the market that they don't have. It could be some kind of new innovation perhaps a MP3 player. What ever it is people will decide whether they want to open up their wallet and hand over the money. In some cases they won't want to open their wallet, so what's the difference between those who buy and those who don't?

One huge overwhelming thing the relationship you have with your prospects. People want to buy from someone they know and like especially in the world of internet marketing.

This is why so many of us use autoresponders. What do autoresponders do? Collect names and form relationships. Peroid. It is said that someone needs to see your information 7 times before they will buy. I think that applies to seeing your emails, postcards, etc.

The second thing that makes people buy is a strong call to action in a form of a response device. Many people have the fear of closing a sale or just asking for the order. I remember several years ago, when I felt awkward asking people for money. Over the years I have realized that this ridiculous, and since then I have gotten over it.

A strong call to action is important. You need to tell the reader exactly what you want them to do, and how to do it and when to do it.

A deadline is the third reason people buy. People need to have boundaries and should be told that a special item is only available for a limited amount of time.

Presenting scarcity is another important weapon in the arsenal of sales. If people think they can't get anymore after a certain number of sold they will be inclined to buy before the product is sold out.

Another important item to keep in consideration is price. Your price should never be cheap, because people really do think that you get what you pay for. If it's a cheap price then what type of value could there be. It's also a great idea to always test your price. You might surprise yourself and find that raising your price may sell you more products.

So be open and flexible, realize that part of your duty is find out what your buyer wants.

(c) CG Groth Inc.

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About the Author

Christine Groth, author and mentor of Instant Daycare Profits Home Study Course. To receive her 6 part newsletter on how you too can make $90,000 a year at opening your own daycare go tohttp://www.instantdaycareprofits.com