5 Ways To Make Your Adwords Ads Outshine Your Competitors


Google Adwords is a very good place to promote yourbusiness on the Internet. It allows you to target forspecific keywords, allowing you to to promote right productto the right audiences.

However, as more and more players promote their ads onAdwords, it becomes very hard to get your ads noticed.Here's are 5 ways how to make your ads outshine yourcompetitors':

1- Use the keyword in your ad title

Let's say you're bidding on the keyword 'ecover software',make sure you use the keyword in the title. When someonesearch on Google for 'ecover software', the percentagethey'll see your ad is higher because the keyword in yourad will appear in bold.

2- Use capitalization

Use capital letter on the first letter of every word.Instead of writing your ad like this: 'make money fromhome', try this 'Make Money From Home'.

3- Use numbers wherever possible

People love numbers. Instead of: 'Make Money From Home',you can try 'Make $897 Weekly From Home'.

4- Benefits, benefits, benefits

People look for product that can solve their problem. Soyour ad must use words that emphasize more on benefits.Instead of saying 'our ecover software is the best', youcan say 'Create Amazing eCover With A Single Click'.

5- Don't put affiliate status anymore

In the past Google required marketers who promote affiliateproducts to mention their affiliate status. But with therecent Adwords policy, you don't have to. Delete the word'aff' and use the extra space for other words. Besides, byhiding your affiliate status, this will encourage morepeople to click on your link.

Mohd Fairuz maintains a website on Google Adwords resources& tools. He has also developed a free tool dedicated toGoogle Adwords advertisers. This tool will automaticallyconvert broad keyword matching to phrase keyword match " "and exact keyword match [ ]. For more info on this tool,you can visit the following URL:http://www.ShortCoursesOnline.com/google-adwords-tools/