Top Google Natural Search Results
by: Rod Gardner
Why is search engine marketing important to today's business person?
Isn't such marketing just for dot-commers?
What about the ordinary bricks-and-mortars store owner?
How might search engine marketing benefit him or her?
How does one pursue search engine registration if it is decided to pursue an Internet marketing program?
How complicated is this?
Is it expensive?
What does one need to know about search engine registration?
Some webmasters still believe that search engines will list their web sites if they just submit it. That's not the case. Many search engines require at least one inbound link before they list a web site.
If you want to get high rankings on search engines, then the web page must be very relevant to a search term. If you put lots of keywords in your web page title, the meta tags and the body text of a web page then the web page will be somewhat relevant to many keywords.
Search engines use very simply software programs to index your web pages. A web page that looks great to the human eye can be totally meaningless to search engines. If you have a great looking web site that is meaningless to search engines, you won't be able to achieve high search engine rankings with that web site - no matter how good and interesting your web site content is.
In general, search engines cannot see content that is presented in images (GIF, JPEG, PNG, etc.), Flash elements, JavaScript and other script languages or other multimedia file formats. To find out how search engines see your web page, use a search engine spider simulator.
If your web page navigation is based on JavaScript then chances are that search engines cannot find your web pages. Most search engines don't follow JavaScript links and many search engines also don't follow image links.
To search engines, your web site can look like a one page site with hardly any content if you use JavaScript links. If you want to make sure that search engines can find all pages of your web site then use simple text links. A single spam element can destroy all of your SEO work. If you use hidden text or other spam elements on your web page then many search engines won't list your web site, no matter how great its content might be.
If you use white text on a white background, text in invisible CSS elements or similar elements that might be interpreted as spam then you should remove these elements as soon as possible. It will be difficult to get high rankings if your web pages contain spam elements.
Effective search engine registration can have a powerful effect. About 85% of Internet users seeking products or information use search engines to find them. For registration to be really effective, it needs to be handled by an SEO consultant with specialized knowledge. Costs can range from a few hundred pouns to tens of thousands. Those who charge the highest prices aren't necessarily the most knowledgeable or effective.
If your saying to yourself does my website really need SEO optimization then ask yourself "are you happy with your current online position in the search engines?" if your NOT happy, then you need my help.
About The Author
Rod Gardner is an established SEO consultant and Google specialist in natural search(
http://www.seogoogle.biz ) a subsidiary of whitestar Web Promotion
http://www.whitestar-web-promotion.com London based providing complete turn key internet marketing solutions to small business.
Rod Gardner - a Google specialist in natural search and SEO consultant
http://www.seogoogle.biz
