News2: Changing of the Guard - Old News Technology Bows to New Technology
by: Dan McTaggart
It all started during hurricane Katrina…
It can be compared to Reality TV. There was a weird time during Hurricane Katrina when Network News had to cover the hurricane via a user’s blog because that was the only live coverage available.
So that was like Reality TV only it was “Reality News”. Not produced, just live and put up. Basically the Network news or production news was unable to cover the story as well as a person at the scene, hooked up to the Internet with a webcam and a Blog.
This guy had awesome videos of the storm that he kept putting up on his website and they kept showing them on CNN. So as you watched CNN, you were actually watching someone’s blog.
Instead of “Network News or produced news” this is news as it comes in. The Internet was designed to keep working even during a nuclear disaster. Network News doesn’t have that kind of technical reliability.
This is a case of the old infrastructure not working, despite how much it cost. A citizen journalist, with a webcam and an Internet connection had more access.
The question is, what if Network News had a source they could go to that had the means for anyone to put up a news story immediately for access by the media?
What is available now is audio, video and text without uploading anything. All you have to do is simply enter the URL for your MP3 audio or FLV video file and submit your text. That’s it!.
NewsMediaRelease.com replaces traditional press release services online, which are prone to misuse because the information is held in a queue for 12-24 hours before release, whereas NewsMediaRelease.com is truly fresh, off the wire, breaking news.
Instead of paying a “contribution” from $81 to $600 over and over, the customer only has to pay one time for unlimited releases with audio, video, social bookmarking and search engine optimization built in.
New Media Release company offers advanced distribution of Press Releases and News Articles using advanced search engine optimization, audio, video and social bookmarking. Customers pay one time for unlimited media releases.
Media Frenzy is a collaboration between Dan McTaggart of
http://www.firefoxie.net and Marinda Stuiver of
http://www.e-spectations.com. With Marinda’s vast knowledge of SEM/SEO and Public Relations and Dan McTaggart’s years of SEM/SEO and Technical Experience, the professional media distribution system Media Frenzy was the perfect blend, a PR and Technical Knockout.
Keyword phrases can be “tagged” which highlights them for special attention via Technorati. Links to bookmarking sites like Furl and Del.icio.us are also available to increase popularity. The clearest, most efficient video on the Internet can be included simply by pushing a button and filling in the URl plus the height and width of the FLV video file. This is the introduction of Video Tagging on the Internet.
Everything else is done for the customer by the Media Frenzy system. Google is notified, RSS feeds are generated and pings to thousands of RSS feed sites are done in just a few minutes, automatically.
Media enquiries are welcome.
Dan McTaggart is a communications specialist and co-owner of
http://www.newsmediarelease.com along with Marinda Stuiver, a PR Specialist from South Africa.
About The Author
Dan McTaggart is a communications specialist and co-owner of
http://www.newsmediarelease.com along with Marinda Stuiver a PR Specialist from South Africa.
[email protected]
