Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...
# First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.
# Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.
# Let the brainstorming begin!
I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.
::: Start List :::
? "grill - where ideas sizzle"
? "water cooler"
...sidenote: i thought that's where people really talk openly
? "feedbag - serving up ideas"
? "your market draw"
...sidenote: i don't know how i got here
? "evoke"
...sidenote: now i'm just writing words, synonyms
? "persuade"
...sidenote: this is where the dictionary & thesaurus come in
? "convince"
? "share"
... a few minutes pass by
... a few more minutes pass by
? "Slice-A-Day.com"
...sidenote: visual images of pie and cake
...sidenote: slice is a portion of a bigger piece...hmm
? "Share Your Slice On Marketing"
...sidenote: tagline that explains and supports vision
::: End Brainstorming List :::
I like "slice" because you just get quick and small chunks to read... just enough to evoke a thought, to make you think, or to leave you wanting more.
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Maya Sunpongco
Slice-A-Day.com
your slice on marketing
