To eBay or NOT to eBay
FACT: eBay's Gross Merchandise Sales (GMS) 2003 - GMS, the total value of items sold, was a record $24 billion, representing a 60% year-over-year increase from the $15 billion reported in the full year 2002
FACT:Over 79 million times a day, eBay users find products and brands of their choice.
FACT:In the final quarter of 2003, reported and increase of 41.2 million active users, up 3.8 million from the previous quarter.
(Exerts from January 21, 2004 - eBay? Inc. Announces Fourth Quarter and Full Year 2003 Financial Results.)
When I read the 2003 Financial Results, the first thing I thought of is 'what a lot of traffic'.
Think about it 79 million times a day people are looking at the eBay site for products or services.
And if you think anything like me ? the next thought would be, 'can I drive some of that traffic to my site'
The answer is YES!
This scenario is the 'norm" in an auction.
* Seller lists item
* people visit auction
* some make bids
* highest bidder wins (one winner)
* product sold and delivered
Question: What happens to all the people who visited the auction and didn't bid or bid and didn't win?
Answer:Lost Revenue, Lost Opportunity
It doesn't matter what kind of service or product you are selling or decide to sell.There are TECHNIQUES that can help you DEVELOP constant flow of traffic, SALES and GENERATE LEADS.
If you use eBay solely as an auction site, then you will make a few dollars, a couple of thousand if you are bulk selling.
Power eBay Sellers know that they real money comes when you drive people from your auction sale to where ever else you need to send them.This of course should firstly be to your own website, but you can send them to affiliate sites just as easy.
eBay is more that a giant flea market, you see, eBay auctions attract millions of TARGETED customers.You don't have to go in search of subscribers ? they will come to you.
About the Author
Gillian Tarawhiti, is Founder and CEO of Community Training Centre, an Internet Marketing firm providing Online Training and Support to the new and not so new netpreneurs. Gillian is also the author of eBay Billion Dollar Goldmine and the creator of the Multiple Ripple Effect System © 2004.
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