www.Anedoti.com, a new fashion boutique launches online today, exclusively promoting the work of upcoming designers and helping turn great ideas into commercial reality.
The launch collections include jewellery designed by upcoming creator IKKEN and made by Touareg artisans in Niger, Italian jewellery duo Anna + Alex, Rajasthani creator Tiana, Israeli textile jewellery designer Inbar, knitwear by Italian designers, Alpha and luxurious bags by Notting Hill Design.
www.Anedoti.com has partnered with new talent in all fields of fashion, from clothing design to jewellery making, and from styling to photography. The range of accessories available through Anedoti.com includes gloves, clothing, belts, jewellery, bags and scarves for both men and woman. All designed and provided by unique designers, each of who have a story to tell.
Anne de Kerckhove comments: ““Anedoti means anecdote or little story in Italian. Anedoti.com brings the stories of those who design our collections and make our products to life. Each Anedoti product is linked to a unique story instead of a bar code.”
She continues: “www.Anedoti.com is about daily little treats, the occasional splurge and finding the perfect accessory to complete your look in any colour.”
Ed van de Logt, co-founder of Anedoti.com comments: “We scoured the globe looking for the work of individual talent to bring to the attention of the fashion and style community and help bring it directly to customers doorsteps. I think we succeeded.”
He continues: “As well as having an on-line boutique, we will be holding events throughout the year in London, New York and Dubai where our customers can meet our designers face to face and socialise. In the near future, Anedoti will open boutiques, first in the UK, then abroad.”
In a world, where each city offers an increasingly standardised fashion offering, Anedoti’s provides a diverse range of modern and accessible boutique-luxury accessories. The Anedoti website is regularly updated with new products, style guides and gift recommendations.
